There’s one for everyone

© Be Curious

LloydsPharmacy wanted to relaunch the newly designed packaging and recently rebranded Solero suncare range into an already packed market. The big question was ‘How to stand out in that crowd?’ With so many sun cream brands focused on the science of their product the simple answer was – make Solero more human.

Leading with fresh and vibrant imagery of realistic summer scenarios for families, the campaign worked in harmony with the bright new packaging. Launched in time for Wimbledon using print, out of home, in-store and social media, the campaign has helped achieve year on year sales growth for the nationwide pharmacy chain.