Solero Suncare

There’s one for everyone

© Be Curious

Relaunching the recently rebranded Solero Suncare range into an already packed market the biggest question for LloydsPharmacy was ‘How to stand out in that crowd?’ With so many sun cream brands focused on the science of their product the simple answer was – make Solero more human. Using realistic summer scenarios for families the campaign has helped achieve year on year sales growth for the nationwide pharmacy chain.

Implementation and further development of campaign creative across all formats in digital and print.