DAIRY CREST

Mendip Hills

Dairy Crest wanted to approach the direct to trade market with a new, regionally branded, authentic cheddar cheese. The idea for Mendip Hills West Country Cheddar was born.

The result was the creation of a brand identity that champions the provenance of the West Country dairy industry. The packaging works across a range of blocks, slices and grated packs.

Brand design; Illustration; Packaging.