M&S
Coast to coast
ALFREDHOMES.CO.UK
As part of a strategy to attract younger audiences into the food hall M&S developed new ranges of prepared meals. As one of these a range of fish cake recipes celebrate Britains classic regional fish dishes.
To appeal to the target market a contemporary set of characterful branded packaging was developed that stands together as a range that shows the diversity of Britain’s regional fishing traditions.
Mood boarding; Brand design; Packaging design.
